Kenneth Hsieh
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Alpha Train & Track

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Designing for a Niche Market

Designing for a Niche Market

The Alpha Pro 550 is the top of the line canine training tool in the outdoor hunting industry. The product specifically tailored for professional hunting-dog trainers. A trainer in this world is likely to command up to ten dogs in one session. This tool is pertanent to the success of that individual as it allows for multiple dog tracking and training.

The Alpha series has a very strong lineage within this niche outdoor market. Almost all users are repeat customers of previous generations dating back to the 1990’s. Controls, buttons and layout have been historically consistent so that the users can immediately recognize and operate this tool.

In this generation, we introduce a display. It adds the addtional benefit of being able to identify and command dogs out of visible sight of up to three miles in distance.

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